Small Business Website Design

Your small business website design is a vital piece of your marketing and branding efforts in today’s digital world.

A wrong small business website design will cost you money and credibility. Focus on a well designed, properly functioning small business website.

Back to industries served

Our small business website design client projects

The Website for SMEs Should convey the right brand message

A great small business website design needs to make a powerful impact to gain the trust of the prospect. A good small business website design that establishes trust goes beyond even gaining new customers.

It creates your brand credibility.

Your prospective clients need to be sure that you as a small business are telling the truth about what you can do, provide complete information on your services, and remain truthful in what your small business can do for them.

It’s important to spend time perfecting your core marketing message while working on your small business website design.

Your logo design, brand tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact. These elements should clearly outline your speciality and target audience.

There’s a lot to communicate in very little time so your brand message must be concise and compelling.

Drive a call to action

Visitors will be more inclined to remain on your small business website if it’s aesthetically appealing.

If your small business website design is great and compelling they will automatically turn into your brand ambassadors and share it on various social media platforms.

However, even if your small business website design is really well made, at times challenge that remains is “conversions”.

Lack of call to action is one part that lets the last mile incomplete. A compelling call to action buttons like “Order Now” or prominently displayed phone numbers help a lot in conversions for a small business.

This should be an integral part of your small business website design. Website visitors try to obtain specific information before committing to a purchase or an enquiry.

Smart call to action buttons preempt the visitor’s next step and lead them through your website. This way the visitor experiences your website the way you want while obtaining the information they are seeking.

A good small business website design will always insert a contact number on the top right and complete address information (including a map), and business hours in the footer of the website.

Content is the “King”

Quality content is important to your digital marketing efforts. Without high-quality content your small business website can’t tell your story, attract your target market or explain the problems you solve and how you solve them.

Everything from your website copy to your newsletters is useful, informative and engaging elements for your small business website design.

You know your industry the best. Equip your small business website with relevant information that will push the visitor to take a decision to connect with you.

For example, case studies for consultants and builders come in really handy for such purposes. Similarly, a travel website design should feature a blog.

A knowledge centre of your niche adds to the content repository making it easier for the visitor to relate to your products and/ or services.

A blog that provides updates on various developments in your sector also ends up educating your small business website visitors and allows engagement with your business.

Your customers love to share stuff on social media.

Your point of presence on various social platforms like Pinterest, Facebook, and Twitter integrated with your small business website will really help to let them share their find with their friends and relatives.

Tagging your business online will get your social business presence more eyeballs and hence enquiries.

The website that fits all devices: Is responsive

More and more people globally are accessing websites via handhelds like smartphones and tablets. It has led to more and more websites going responsive.

Why should your website be any different?

A responsive small business website design gives a visitor a great browsing experience irrespective of the device they are using. Google has already started penalizing websites that do not cater to visitors using mobile devices.

Responsiveness needs to be an integral part of your small business website design.

This is important since most of your customers are people on the go who usually access websites via their mobiles or tablets.