Travel Infinite Travel Website Design, B2B Website Design
Today people spend hours researching a trip before finally booking it on a travel website. This is true for both B2B & B2C segments.
This makes travel website design absolutely critical.
A lot of significance needs to be given to copy, visuals and navigation with the rightly placed call to action buttons like “Book Now”.
The copy needs to be like a story that makes the prospective customer get a positive feel of the place.
A well-designed itinerary becomes absolutely crucial so that the prospective customer know where they are headed with your travel business.
All inclusions and exclusions need to be meticulously described on your travel website.
Vacation travel is an emotional quest for relaxation and new experiences.
It is a break from the mundane daily routine designed to refresh and reinvigorate. The travel website design should, in some way, deliver a preview of that experience.
The elements of great travel website design, while technical in execution, are emotional in impact.
Effective travel website design uses colour and layout to create an emotional connection with the visitor.
It breathes with the same emotional qualities that make recreational travel so appealing.
Through skilful visual communication, highly effective travel website design helps the visitors to see themselves and their experiences on your website.
Travel websites need to do a good job of informing the potential customer to be able to connect better and increase conversions.
Nothing can beat a well-written itinerary so content is still the “King”.
People like to read what to expect and then connect with their expectations via well laid out high resolution photographs that should be integral to your travel website design.
Videos of location add a lot of value and so do testimonials from travellers who have been to the destination before.
A well-made navigation structure as a part of your travel website design directs your visitors to the appropriate landing pages with the right kind of call to action buttons.
As a travel company, you need your visitors to book so a “Book Now” call to action has to be displayed prominently.
If you do not offer online bookings a “Quick Contact” button that loads a form always helps.
Your travel web design should not only look beautiful but also drive visitors to take action and book with you.
Your travel website design strategy needs to bring together all of the relevant features of your brand into a meaningful whole while presenting a clear call to action.
That results in a better online experience that inspires your visitors and converts them into customers.
Ensure you let people connect with you with ease.
Apart from the call to action buttons, you need to prominently display your helpline or enquiry phone numbers, your address and maps to direct them to your office.
Your customers love to share stuff on social media.
Your point of presence on various social platforms like Pinterest, Facebook, and Twitter integrated with your travel website will really help to let them share their finds with their friends and relatives.
Tagging your business online will get your social business presence more eyeballs and hence enquiries.
More and more people globally are accessing websites via handhelds like smartphones and tablets. It has led to more and more websites going responsive. Why should your website be any different?
A responsive travel website design gives a visitor a great browsing experience irrespective of the device they are using. Google has already started penalizing websites that do not cater to visitors using mobile devices.
So responsiveness needs to be an integral part of your travel website design. This is important since most of your customers are people on the go who usually access websites via their mobiles or tablets.
